THG.

Working within the fast-paced environment of THG, I developed cross-channel content for some of the world’s most recognisable brands. My role involved pivoting between different voices including the high-energy performance world of Myprotein and the premium beauty space of LOOKFANTASTIC to the playful launch of Ed Sheeran’s Tingly Ted’s and global travel retailer, Dufry. Whether drafting high-conversion email flows, scripting video content or building out web copy, the focus was always on maintaining brand integrity while driving engagement.