Why your course needs good copy
You’ve put hours into building your online course. You’ve created modules, recorded videos and sourced multiple resources. But here’s the truth:
If your course doesn’t have great copy, it might not reach the people it’s meant to help.
That’s where I come in - helping you to craft words that work, not just for websites and emails but for online courses too. So, if you’ve been wondering whether investing in good copy is worth it, here’s why the answer is a resounding YES!
Good copy sells without feeling salesy
You might have written down the course features and be tempted to hit publish. But features won’t sell, benefits do. The best copy will bridge the gap between what your course does and how it transforms your audience. It will tap into their pain points, speak to their dreams and address any objections while gently leading them to purchase.
Your course page is a salesperson working 24/7
Done right and your course page can be the best employee you’ve ever had. So, what it says and how it says it matters. With a proven-to-work structure, your page will take a reader on a journey from curious to convinced - instead of confused or overwhelmed.
Clarity and conciseness convert
We’ve all landed on a web page before and after endless scrolling thought, ‘What is this even about?!’ The foundation of any good copy is clarity and conciseness. At Get Wordy, we ensure every message is crystal clear and compelling. Because ultimately if your audience doesn't know what your course offers or why it matters, they won’t click ‘buy’.
Communication builds trust
There are lots of online courses out there so the words you use are one of the ways that people can really get to feel your brand’s personality and values. Good copy builds empathy, authority and credibility. By the time someone has finished reading your page, they will know whether you are the person they’ve been looking for.
Emails and landing pages matter too
Okay so you’ve personally nailed your course landing page but what about launch emails, lead magnets, webinar scripts and thank you pages? All of this needs compelling copy to keep your audience engaged. A comprehensive content strategy means your voice will be consistent, your messaging will align, and your conversion tunnel will actually work.
Here’s the bottom line…
You already believe in your course, but good copy helps other believe in it too. I can help bring your vision to life with persuasive, personality-packed copy that connects and converts.
So, whether you need a full sales page or just want to polish your email funnel, I’m here to help you get wordy, in the best way.
